Quick answer: Little River Medical Center (LRMC) is a nonprofit Federally Qualified Health Center serving Horry County and the Grand Strand. Our mission is to improve lives and strengthen communities by providing accessible, patient-centered care for every age and stage of life, at health centers located right where our neighbors live.
Healthcare works best when it feels close. Close to where you live, close to who you are, and close to what you need at every stage of life. At LRMC, care close to home is not a tagline. It is at the heart of our mission and shapes the experience you and your family have at every visit.
Here is how our refreshed mission and vision show up in the care we provide.
A Mission Rooted in People
LRMC’s mission starts with a simple idea: people come first. We improve lives, strengthen communities, and provide accessible, patient-centered care for all ages. These are not words on a wall. They are the standard we hold ourselves to every time a patient walks through the door.
For nearly 50 years, LRMC has been a neighbor in Horry County, and in 2027, we will celebrate our 50th anniversary. We have grown alongside the people we serve, and our mission has grown with them. Today it shows in the way our team listens to your concerns, builds care plans around your goals, and works to remove the barriers between you and the support you need.
Accessible Care for Every Age
A community thrives when every generation has somewhere to turn for care. LRMC is built to be that somewhere. Whether you are scheduling a well-child visit, managing a chronic condition in midlife, or planning preventive screenings as you age, our team is ready for the stage of life you are in.
Our services include:
- Adult and senior primary care
- Pediatric care for children and teens
- Dental care for the whole family
- Behavioral health and counseling
- Pharmacy support to help you stay on track
- Annual Wellness Visits and preventive screenings
Each service connects to the next. When your provider knows your full story, your care gets smarter. Screenings catch what they should, medications work as intended, and mental and physical health are treated as the connected systems they are.
For patients who need specialty care, our team coordinates referrals so the next step never feels like starting over. For families who want care under one roof, having pediatrics, dental, behavioral health, and primary care in the same network keeps schedules simpler and records connected. That is what patient-centered care looks like when it is built around real people, not paperwork.
What Patient-Centered Care Means at LRMC
Patient-centered care is a phrase that gets used a lot, so here is what it actually means at LRMC. It means your provider listens before prescribing. It means your visit is shaped around your goals, not a checklist. And it means the front desk, the care team, and the follow-up coordinator all know you, so you do not have to start over every time you call.
It also means meeting you where you are. Care should feel welcoming, whether you are coming in for a routine checkup or showing up with a worry that has been on your mind for weeks. The waiting room should not feel like a test, and the visit should not feel rushed.
Decades of primary care research point to the same conclusion we see every day: when patients have a trusted primary care home, preventive care goes up, avoidable emergency visits go down, and chronic conditions are managed more successfully. The relationship is part of the medicine. When care is built around the patient, outcomes improve, trust grows, and health becomes something you actively pursue rather than something you avoid.
Care Across LRMC Health Centers in Horry County
Close to home is more than a phrase. It is a network. LRMC health centers are located across the communities we serve, with sites in Little River, Carolina Forest, Loris, Myrtle Beach, South Strand, Health Access, and Aynor, plus a Mobile Medical Unit that brings care directly into the community. You can find addresses, hours, and services for each one on our Locations page.
Each center is staffed by providers who live in the same towns as their patients, shop at the same stores, and see the same faces at school pickup. That local connection matters. Your care team understands the realities of life in Horry County, from seasonal work and rural distances to family-first values and storm season. Care built for your community fits your life better than care that is not.
Wherever you live along the Grand Strand, an LRMC health center is likely just a short drive away.
Frequently Asked Questions
LRMC is a nonprofit Federally Qualified Health Center (FQHC) serving Horry County and the Grand Strand region of South Carolina. We provide primary care, pediatrics, dental, behavioral health, and pharmacy services for patients of all ages.
LRMC operates health centers in Little River, Carolina Forest, Loris, Myrtle Beach, South Strand, Health Access, and Aynor, along with a Mobile Medical Unit. See the Locations page for addresses and hours.
LRMC welcomes patients with Medicare, Medicaid, TRICARE, and most private insurance plans. A sliding-fee discount is available for patients without coverage, based on household size and income.
Yes. No one is turned away based on ability to pay. Sliding-fee pricing makes care affordable for uninsured patients so that cost is not the reason you delay care.
Call 843-663-8000 or request an appointment online at the LRMC health center nearest you.
Schedule Your Appointment
The next step is yours, and we make it easy. LRMC welcomes patients with Medicare, Medicaid, TRICARE, and most private insurance plans, and sliding-fee options are available for patients without coverage, because cost should not be the reason you delay care.
Book your appointment today at the LRMC health center nearest you, or call 843-663-8000.
That is accessible, patient-centered care close to home, in action.
